Dazzy (Tokyo), which manages sites like the clothes e-commerce「DAZZY STORE」announced a new brand 「MARGARET NOCTURNE」for party dresses on September 27th. With the talented GACKT-san as brand producer, who loves the party scenes of night, the new brand talks to women in their twenties who want to express their dual nature.

The brand represents the concept of a 「Sweet Young Lady」and the「mature woman who dance in the night」just in one dress.
The dresses are based on black and clean lines which follows the natural line of the body, the duality is expressed by the peculiar image of the butterfly’s bust with details on the front and the back that being boldly opened, has a simple adult taste.
Since it aims to young women in their twenties, the price ranges from 7,000 to 15,000 yen in the dazzy store.

GACKT-san declared 「I want to dress women who want to express the two sides of their nature so that they can make palpitate the hearts of men while walking through the streets of the city at night. I want you to cherish the feeling of a crescent excitement.」
Dazzy store is a company dealing in e-commerce site for ladies fashion with a focus on party dresses for women in their teens and twenties. It has 1,4 million of customers and 4 real stores. For 4 billion yen in yearly sales.

Source: SENKEN.CO.JP

Translation: GACKT ITALIA Team

Translation © GACKT ITALIA